Web Design Trend – Infinite Scrolling
“Infinite scrolling website design” – the name itself sparks attention to anyone who hears it. Infinite scrolling sounds like a great way to quench our thirst for new information or new things to explore. The infinite scrolling website design has recently gained popularity after the boom of mobile device usage.
If you are interested in creating a website that uses this design, go ahead, scroll down, and get to know the infinite scrolling website design!
What is an Infinite Scrolling Website Design?
The first thing that you might want to ask is: what is it? What is it all about?
Think of Pinterest. Think of Tumblr. Think of Facebook. What do these three websites have in common? It’s not the number of users that these websites cater to. It’s not the social media buzz or the glitzy and quirky ways that you can express your creativity. What these three have in common is none other than the infinite scrolling design!
With this website design, the user doesn’t have to click and be redirected to different pages since the contents are all presented in one long page.
What are the Advantages?
- It offers faster browsing experience.
- It is ideal for content that relies heavily on images.
- It reduces the need to jump from one page to another to view content.
- It is ideal for mobile platforms that have grown increasingly popular thanks to the surge in mobile device users.
- Users can take in as much data as they want quickly and immediately.
What are the Disadvantages?
- It can be a tedious task to build an infinite scrolling website since it requires so much JavaScript.
- The amount of JavaScript required in this design can have an effect on the website’s performance.
- Users can be disoriented with the website’s navigation.
- It has issues with content that requires a footer.
SEO and Infinite Scrolling Website Design
- The infinite scrolling website can be a pain for crawling bots which in turn can impact SEO negatively.
- The website’s use of cookies, Flash, or JavaScript can be difficult on SEO. To remedy this, you can paginate and divide the contents along with a sequential URL structure. Then, work on having the most favourable loading time.
Is it really worth trying the Infinite Scrolling Website Design?
We’re not 100% into this website design trend. However, if you can make it work then it sure is going to be worth it! To those who are interested in the infinite scrolling website design, you should understand that this website design may not be a great choice for conversion. You might also experience difficulty if you’re aiming for goal oriented user experience.
Infinite scrolling is already becoming a huge hit as seen in different social media sites. If you think that it is the best choice for you, then the infinite scrolling website design is definitely worth it!