Project Overview

Stirring Change collaborated with Magicdust to update and redesign their website. Highlighting the launch of their new “What To Eat” program. Along with a detailed sales page designed to offer a compelling representation of their innovative approach to food and education. The web design was not just aesthetic it needed to be based on a strong lead generation strategy.

With attention to the user experience and optimised for engaging the community, the redesign focussed on the following key initiatives: launching the “What To Eat” Program with lead generation and online program purchasing functionality, boosting subscriptions to their mailing list, increasing traffic to the blog and recipes section, having a stronger path to convert to social media follows,, and building out ecommerce for digital book sales.