Project Overview

Insight came to Magicdust looking to showcase its missiononline as effectively as it had delivered its seminars to more than 1 million people worldwide. And to update its 30 year old brand persona to appeal to a modern market. It was the kind of challenge that Magicdust thrives on, and one that our designers and developers – with more than a decade in the industry – took in their stride.

Of utmost importance to the project was a website that would visually represent the Insight message and convert engaged users into seminar attendees. Key to this goal was a design that was as vibrant and appealing as the message it was delivering.

The website would also need clear call to actionss and a simplified booking process, housed on a content management system that Insight’s staff would be able to update with ease, on any device.

Fast forward to today, and the success of the Insight Seminars website becomes instantly apparent. Characterised by its engaging imagery, simplicity and purpose in design, and easy-to-use navigation, the website serves as a natural extension of the now-modernised Insight brand and has been a major factor in the ongoing success of the seminar here in Australia and around the world.